Monday, January 21, 2013

Hollyhood adds its vintage clothing to downtown East Point




EAST POINT - You want unique shoes? Pschyo Sister’s Hollyhood store has them. Or a classic faux fur mutton to throw around your shoulders before the night on the town, the West Cleveland Avenue store has that too.

Psycho Sister’s Hollyhood store on Cleveland Avenue stocks hard to find clothes from past decades with racks full of vintage fashions from  ‘60s, ‘70s, ‘80s, says Day Ramphal.

“It is a fun 5 and dime,” says Ramphal, who opened the story in 2012.

The store prides itself as the place where people can leave with a unique outfit for a party or to add to their fashions. It is one of the Pschyo Sisters stores.  You can find other stores in Little Five Points, Cartersville, Sandy Springs.

Living up to its name, the dressing rooms with oversized  stars replicate a walk of fame.  The doors  screams the “almost famous” walk through them, Ramphal jokes.  “When you put on the outfit, you’ll be the star that you want to be,” he says. People are invited to autograph the dressing room walls with their name, a design, a touch of fun.

Ramphal says he wanted to open in East Point not only because he lives in the Frog Hollow neighborhood, where he served as neighborhood president, but in addition he was drawn by plans to help revitalize downtown.

Another reason Ramphal says he opened its doors in East Point is to serve the creative people who live on the south side of Atlanta here, in addition to actors, actresses and “wannabe rock stars.”

Walk in traffic has been steady, he said.  To reach new customers,  the store stays open during downtown events so people can explore
 The store, at has caught the eye of TV shows, from AMC’s “The Walking Dead” to BET’s “Let’s Stay Together,” he said.  One of its fashions earned the top prize for best dressed at the 2012 East Point Possums Show and the award-winning dress hangs in a place of honor.



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